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Website Design
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Draft Horse Website Design
A modern, clean, conversation-focused rebuild for Houston’s draft system experts.
Draft Horse needed a complete overhaul of its outdated website, which suffered from broken functionality, inconsistent visuals, poor navigation, and limited SEO value. The goal was to create a polished, professional site that reflected the brand’s expertise, improved user experience, and served as a stronger lead-generation tool for the sales team.
Services Provided: Website Design, Website Development, UX/UI, Branding, WordPress, Copywriting, Image Treatment
Inkflo Website Design and Development
A showcase of this Houston area printer’s capabilities and strengths.
Inkflo Print and Design Solutions has produced a lot of the signage and wallcoverings you see in Houston area stadiums, breweries, bars, and restaurants. If your business needs a branded visual solution, chances are Inkflo can make it happen. As their former Creative Director, I had an opportunity to recreate their website to showcase their work and capabilities.
Services Provided: Website Design, UX/UI, Branding
MDOSigns.com E-Commerce Site
This e-commerce site is Texas’ one-stop-shop for commercial real estate, construction, and developers to order their site signage.
MDOSigns.com was just a concept that needed a visual identity, web presence, and an online store for their target audience. After completing their logo design and branding set, I developed their e-commerce website. The site features an upload and preview tool that required a custom plugin to be built for proper handling. This site will be launched soon.
Services Provided: Website Design, E-Commerce, Online Store, Website Development, UX/UI, Branding
Marketing Campaigns
Draft System Rehab Marketing Campaign
Foamy Beer? Leaking Faucets? Dirty Beer Lines? You’re Losing Money.
The draft beer system market is highly technical and often overlooked. Glycol systems, trunklines, regulators, and other components are easily ignored by bar owners and managers, leading to bigger (and more costly) issues down the pipeline. Draft Horse needed a bold, memorable marketing campaign to reach Houston area bars and restaurants with aging, inefficient draft systems. I developed a multi channel marketing campaign complete with custom illustrations, sales strategy, scripting, video production, digital ads, social content, event collateral, and landing page design.
Services Provided: Campaign Strategy, Creative Direction, Scripting, Illustration, Social Content Creation, Social Media Management, Landing Page, Video Editing, Copywriting, Sales Management, Procurement
Packaging Design
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Slowpokes Coffee Packaging Design
A warm, neighborhood inspired design system for Slowpokes coffee bags. Simple, bold, and shelf ready.
Slowpokes needed a packaging solution that reflected the neighborhood feel of their coffee shops. Leaning on their aesthetic and design elements, I created a warm, minimal design for their packaging, with a system for flavor variants.
Services Provided: Packaging Design, Brand Alignment, Printing, Prepress, Branding.
Funky Soulistic Lager Can Design
A fun beer label design celebrating craft and culture.
Bad Astronaut Brewing Company is known for throwing big parties, fun atmosphere, and out-of-this-world beer brewed just North of Downtown Houston. In collaboration with Chicano Boulevard, an organization dedicated to celebrating and preserving Chicano culture, they set out to create Funky Soulistic Chicano Lager: a beer rooted in community and love of Mexican style lagers. The label needed to reflect the culture, bring the energy of both brands, and stand out while being enjoyed in any setting.
Services Provided: Packaging Design, Illustration, Label Design, Branding, Prepress Layout
Bourbon Barrel Aged Hellfighter Packaging
A new packaging format for this big beer required a serious layout.
The Bourbon Barrel Aged Hellfighter releases from Karbach Brewing Company were such a hit they pulled it from their F.U.N. Series lineup and made it a series of its own. This new series was released in an entirely new packaging format, which required a new design that paid homage to the beer’s origins, but made an impact as a new product on the shelves.
Services Provided: Branding, Packaging Design, Creative Direction, Label Design
Logo Design
Illustration
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Katy Pizza Kitchen Mural Design
A family friendly, hand-drawn-style mural celebrating pizza, community, and Houston nostalgia.
Katy Pizza Kitchen commissioned a large-format mural for their family friendly establishment thats rooted in the local neighborhood. This mural was hand drawn using procreate and vectorized before scaling up for the 40 foot wall it was installed on. It features warm colors, cold outlines, and playful character illustration.
Services Provided: Illustration, Digital Art, Murals, Creative Direction, Print Layout
I doodle sometimes. Check the doodles out here.
Event Branding
North-ish Houston Brewery Crawl Event Branding and Promotion
Event branding and promotional design for a brewery crawl built to celebrate the neighborhood, local beer, and the people behind it.
A group of Houston breweries needed a cohesive visual identity for a collaborative event in Houston’s Oak Forest and Garden Oaks neighborhoods. Besides the event creation, organization, and deployment, I created the visual identity as well. The logo, posters, event map, social media content, merchandise design and other promotional materials were designed, printed, procured, and launched within a set timeline.
Services Provided: Event Organization, Branding, Illustration, Event Promotion, Social Media Content, Social Media Management, Procurement.
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